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STRATEGIC MARKETING FOCUS
- How to maintain our growth rate?
- What games can we introduce without cutting into our existing range?
- How can we develop our sales network?
- How can we re-motivate our sales force?
- What are our clients really thinking about and what are they looking for?
- Is there a more appropriate prize structure?
- Are my prices too high or too low?
- How to create an event around a race, a drawing, a launching, a new game concept, or the opening of a retail outlet?
- What technology is the most appropriate?
- What support should I use to promote my games?
- Is the Internet the key to my expansion?
- What should the distribution rates be?
- Will current legislation allow me to launch this product?
- Who are my competitors? ...
These are the questions that dozens of gaming executives ask themselves every day. The responses are complex and can rarely be answered individually. An answer to each of the above questions must take into account the impact and influence they have on the other issues.
This aspect is all the more critical since technology is no longer the primary obstacle to success. It is certainly a factor; but currently, technology and costs have evolved to the same level as all others for a gaming operator. Not only will the coordination of all these aspects and the consistency of a strategic approach make a difference, but also (and especially) the content offered to the players. A boring game accessible by mobile phone will always be a boring and inadequate game, making the adventure destined to fail. An exciting, interactive, and thoughtful mobile phone game that has been promoted adequately and offers different winning possibilities immediately takes another dimension...
Trained in the best gaming marketing schools , LudWin Group's team have, over several years, expanded their knowledge with one of the largest gaming market groups by working with worldwide customers of all sizes and on all aspects of their operations.
This accumulation of skills, enriched by LudWin Group and its partner teams, makes LudWin Group a key marketing player in all segments of the gaming industry.
This knowledge is not limited to a single segment of gaming or betting or to a single type of technology rather than another; it is, on the contrary, transversal and makes LudWin Group one of the best specialists in terms of the gaming market.
LudWin Group can legitimately intervene on any aspect of our line of work with targeted, adapted and reasonable efficiency.
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